Donald Trump Jr. launches news aggregation app MxM News to help users cut through the ‘clutter’ – SILive.com

STATEN ISLAND, N.Y. — Donald Trump Jr. and a group of former Trump staffers have launched MxM News, an aggregation app that aims to compete with the personalized breaking news services produced by Apple and Google. The new concept will also attempt to fill a void left by the Drudge Report — whose influence the MxM group referred to as “waning.”

“As I travel around the country, the complaint I hear more than almost anything else is that people don’t know what media outlets, journalists, or stories they can actually trust,” Trump Jr. said in a statement about MxM’s release. “We created the MxM News app to help people cut through that clutter and get trustworthy news and information about topics that matter and impact their lives. We view it as an important public service and also believe it will be a great business.”

MxM, or more formally “Minute by Minute,” is currently free and curates stories from a variety of publishers. A spokesperson told Axios its purpose is to “disrupt the mobile news space similar to how Drudge disrupted web publishing and Fox News disrupted cable television in the 1990s.”

The app is similar to other news aggregation sites: Upon sign-up the user is directed to select interests from a pre-selected list of categories that include Politics, Policy, Life & Culture, International, Finance & Money and America First. After choosing what you’d like to follow, stories are automatically populated into your feed.

During a first-glance trial of MxM, the app offered news from more than a dozen different news agencies, including Fox, Bloomberg, Daily Mail, Politico and the New York Post. Stories from CNN, USA Today and CNBC were also aggregated there.

The majority of chosen headlines were undoubtedly critical of the current economy: A piece from Bloomberg News criticizes President Biden’s stock market approach; an article from CNN Business discusses inflation and climbing mortgage rates. There were, however, stories from The Hill and Politico detailing some new trial developments stemming from the Jan. 6 Capitol riots.

According to Axios, the app will focus first on accruing users, before exploring ways to monetize its audience. A spokesperson for MxM said it will explore syndication agreements and ways for users to access premium content from specific publishers as possible revenue opportunities.

Content is currently being curated by a small team of about eight staffers, Axios reports, and there is no plan in place to create content in-house or hire journalists to produce original stories.

A press release from MxM noted that Trump Jr. is being assisted in this effort by Taylor Budowich, the former president’s spokesperson. Telegraph Creative, whose CEO is former Trump White House aide and Deputy Director of National Intelligence Cliff Sims, is an equity partner in the company. Telegraph designed and developed the mobile app.

MxM, which boasts a tagline of “mainstream news without mainstream bias,” is not the Trump camp’s first attempt at building a publishing vehicle.

Axios reported that former President Trump soft-launched Truth Social last month, which suffered from a variety of glitchy hiccups. Trump aide Jason Miller last year launched a social app called Gettr, and Trump adviser John McEntee has created a conservative dating app called The Right Stuff.



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